Updates RSS



In-depth Industry & Situation update

I thought it would be a good time to provide a more in-depth update on how things are going, for those that want more then a catchy blurb or insta reel. The general bike industry, how we are doing and finally what we are up to at the moment.  Industry Doom or Boom? Let's face it, it has been a continuation of bad news in the industry recently, and the pace has certainly not slowed down over the past 6 months. There have been some pretty massive casualties, notably Chain Reaction / Nukeproof & Kona Bicycles. Bike shops have been struggling all over the world and in NZ its no exception. Recently we saw the Torpedo 7 franchise being sold off for $1... how crazy is that to...

Continue reading




Boys trip to the Yeti Trans NZ

Our favourite event of the year is always the Trans NZ. The week long enduro race held by Megan Rose every year features some of the nicest trails in the lower south island and has the perfect balance of relaxed fun vibes and race pressure to make for an absolutely incredible week.  This year I asked Megan what she thought about brining my boy, Jasper to the race. Jasper is only 12 years old and I did worry he would be too young, but we decided he could come and ride day by day, knowing we could always skip days if he felt like it. It made for a very special 'boys trip' away, as we rode together, raced each other, hung...

Continue reading



Best unsung clothing - Yeti Bib Shorts

If there is one category of clothing from the Yeti Cycles range that I talk the most about, its actually our short liners & bib shorts. It amazes me how few people use padded shorts in the MTB world, yet they offer so much comfort and functionality... A nice set of bibs with pockets can totally transform your riding experiance. The 'chamois' has been around since the 40's and the road fraternity wouldn't be seen dead without them today. That's because they actually work in protecting amazingly well in precious private parts which, lets face it, is rather important for our reproductive abilities!     In our toughman sport of MTB, with a dress code of t-shirts and baggies, it seems uncool to add protection. But I'll...

Continue reading



DUST TO DUST: ADOLF SILVA

 Nothing comes easy in the desert. The phrase “No dig, no ride” is an understatement in Southern Utah, where barren hills are the perfect blank canvas. With a little coaxing, they become a playground for world’s most talented athletes. What better place for Yeti’s newest heavy hitter, Adolf Silva to make his mark than the freeride mecca of Green River? Battling relentless winds and dust, the Spanish luminary, along with Yeti rider and producer Shawn Neer and filmmaker Craig Grant, dug lines, chased light, and threw down riding as dramatic as the landscape itself for Silva’s latest film, Dust to Dust. Welcome to Yeti Cycles, Loco.       

Continue reading